Monday, February 13, 2012

It's More Than A Logo

In 1968 Yvon Chouinard ascended one of the most technically challenging peaks in all the world. It was only the third time human hands had reached the summit of what is known as Monte Fitz Roy in the Santa Cruz Province of Argentina. Because of the extremely technically demanding climb and frequent inclement weather surrounding Fitz Roy, this gargantuan slab of granite remains one of the most difficult climbs known to mankind. This mountain along with the encompassing landscape had such an impact on Yvon it became one of the most recognizable logos in the outdoor clothing industry, better known as Patagonia.

Real life logo

As many of you know, Mags and I met one fine Autumn's day while working for Yvon at Patagonia. We can often be found bouncing around wearing almost-matching outfits adorned with this very logo. So, it is very fitting that as we approach our one year anniversary we spent a handful of nights sleeping under the very mountain that brought us together.


Monte Fitz Roy, located in Parque Nacional Los Glaciares,  has ever-changing weather that can turn from perfect to disastrous in a matter of minutes. For the last five days we've experienced everything from bright bluebird skies to pounding 80 MPH winds with rain, snow and/or hail mixed in. Better yet, we've also experienced Andean Condors floating overhead, clear blue glaciers tumbling into frigid alpine lakes, granite peaks piercing the ever flow of wind-whipped clouds, more waterfalls than we could count, and rushing rivers clean enough to drink from. We've hiked through rolling, green pampas, up near-vertical mountain walls, within majestic, yet mysterious forests, and boulder hopped across menacing, rushing rivers. We've cooked in sun, rain, sleet, and snow and have been forced to eat within the little orange tent we call home more than once while the wind does its best to blow us away. But, every once in a while the weather cooperates just long enough for Fitz Roy to show its face and we stand in awe. In our matching outfits.









3 comments:

  1. Beautiful! And Mags, you're so BLONDE! xoxo

    ReplyDelete
  2. either south america is awesome, or your camera is crazy.

    ReplyDelete

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